Your mission
Therefore we are looking for a strong content and communications strategist to reinforce our growth through content channels, build and scale an effective content marketing function and help build a strong brand presence and strong leadership in effective work and data visualization space.
If you thrive on developing and publishing well-crafted, compelling narratives, this role offers an exciting opportunity to make a significant impact in shaping our brand's narrative, driving customer engagement, and delivering results to the business.
What you will do:
Develop and implement a comprehensive content strategy aligned with our business goals. You will be at the lead of shaping the function and its strategy together with the VP of Marketing and with support of the team of stakeholders.
Create, edit, and optimize high-quality content for various platforms including blogs, whitepapers, case studies, social media, newsletters, and websites.
Blend strong business acumen, well informed understanding of customer needs, and deep think-cell product expertise to create best-in-class content for target audiences.
Design and execute communication plans and maintain a content calendar to ensure timely and relevant content distributions.
Ensure consistency in brand messaging and tone across all communication channels, create and maintain general communication guidelines.
Collaborate with broader stakeholders to produce compelling and informative content that resonates with our target audience – including but not limited to researching customer needs and relevant industry / functional related topics, sourcing visual content, and aligning messaging.
Monitor and analyze content performance metrics to refine strategies and improve engagement.
- Align with stakeholders and marketing team on content development roadmap and priorities.